Imagine you want to buy Health Insurance.
Earlier you needed to call the Insurance agent for 2-3 days and drive to their office to stand in the long line to verify all the documents, multiple trips and running around to provide the required reports, etc.

People trust people more than “Logos”
Building a personal brand is a superpower for the sales rep.
And most buyers say that their buying decision is somehow influenced by their experience with the sales person.
And if you establish credibility and likeability, you are more likely to be the preferred one.
And in the digital age, you can go miles if your credibility is built online.
So, how do you gain that trust in the first place?