Ayush, a busy professional went for a routine checkup at his family doctor’s clinic and after the diagnosis, the doctor suggested a few medicines.
He asked for the prescription so that he could get those on his way home.
But he noticed some changes in the prescription.

Digital leaders and Medical Sales Reps need to take a couple of minutes for this.
Social Distancing and lockdowns have hampered Business Relationships.
In such times of restrictions, in-person interactions and hospital visits are affecting the relationship between physicians and pharma sales reps....

Pharma companies are not realizing that they are losing customers. 
Medical reps meet with Doctors to explain their products. Now, with the pandemic ensuring that physical meetings are restricted, the sales are taking a beating.

Putting it the other way, not investing in Digitization could be very detrimental to your organization. Almost every industry is rapidly adopting Digital means.
Even one of the more traditional industries like Pharma has started implementing digitalization in setting up the production line, customer ...

Even one of the more traditional industries like Pharma has started implementing digitalization in setting up the production line, customer outreach, increasing their doctor network, etc.