Personalization is a vital element in sales:
Personalization is a key that fills the gap between the lead and closure.
Gone are the days when we used to just, send one message to 100s of people and expect replies and conversions to happen to 40-50%
Post the Covid outbreak we were meant to be at home, and the only option left for the sales folks was to network online.
I believe it was a challenge for you to network digitally and get more customers.
As the pandemic eases some of your customers might want to switch to offline networking.