Imagine you want to buy Health Insurance.
Earlier you needed to call the Insurance agent for 2-3 days and drive to their office to stand in the long line to verify all the documents, multiple trips and running around to provide the required reports, etc.

In this fast-paced growth, personalized experiences are becoming an integral aspect of the consumer journey.
Brands that effectively address personalization expectations will be richly rewarded in the years ahead with increased loyalty, brand recognition and eventually income.

Change is the only constant.
And Banking has adhered to this quote in the past.
From customer onboarding to customer service, everything underwent a massive digital transformation