India alone discards roughly 275,000 tyres each year, and around 3 million waste tyres are imported for recycling.
Producing/recycling these tyres contributes to more air pollution than vehicles' smoke. So is the Tyre industry doing anything about?

Imagine you want to buy Health Insurance.
Earlier you needed to call the Insurance agent for 2-3 days and drive to their office to stand in the long line to verify all the documents, multiple trips and running around to provide the required reports, etc.