India alone discards roughly 275,000 tyres each year, and around 3 million waste tyres are imported for recycling.
Producing/recycling these tyres contributes to more air pollution than vehicles' smoke. So is the Tyre industry doing anything about?

There is #OnlyOneEarth, and only we can take care of it.
Every day we are directly or indirectly harming our Environment.
From polluting the air to chopping down trees we are responsible.